Looking back, moving forward 2022

Seeing that almost every student was openly already telling us their sailing goals, we decided to ask them their experience so we could truly customize their experience on our site. We realized that a person who wants to sail or take a sailing vacation with no experience is a vastly different student than one who has lots of experience.

Now, knowing a student’s goals and previous experience we can direct them to the proper course material and the proper on-the-water training. Fully 90% of students now tell us their sailing goals and experience through our simple Navigator tool. This means that NauticEd students are having a customized experience on our site with properly recommended courses.

Few internet websites go this far to serve their customers.

Now every practical training Rank has a dedicated practical training standards page. Schools and instructors can link to these pages which gives the student a good understanding of what they will be trained on when doing on-the-water training with an instructor.

See the Practical Pages

At the bottom of the practical pages is a contact us form that is branded to the referring training school or instructor website. The contact form parameters are emailed to the school or instructor and the student is auto associated to their business for proper and prompt follow-up.

We’re excited about the new course “Introduction to Sailing”, which is a 4-hour online simple basics course. It is similar in content to ASA’s 101 and US Sailing’s Basic Keelboat. It’s for those who are really just getting started in sailing or want to knock sailing of their bucket list. For those who want to continue on further, they can take either one of the Skipper courses. Introduction to Sailing is not a prerequisite for any other course.

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We launched a highly branded glossy Student Guide PDF to showcase to prospective students the NauticEd offering for theory and practical training. It gives a good rundown of sailing certifications and licenses that NauticEd issues as well as NauticEd’s strong philosophy of competence training.

Have you seen the Student Guide yet?

We believe that competence comes from theory knowledge, practical skills, and experience. Thus, we strengthened our focus on reporting Competence when it is earned and demonstrated. Now, when students pass online courses, they get a Certificate of Achievement. Then, when students go on to pass a skills assessment on-the-water – and list an appropriate amount of experience – they gain a Certificate of Competence.

We created a tool whereby you schools and instructors can build a small iFrame that embeds on their site. Potential students can enter their email address on the school or instructor site to gain two free courses – they stay on their site but are entered into the NauticEd database and sent two free courses AND they are associated to the school or instructor and visible in their dashboard.

Schools and Instructors can learn about iFrame under their Digital Marketing Link when they signin.